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World famous watch series - Patek Philippe

1. The logo and culture of Patek Philippe

1. Brand Logo - Calatrava Cross

The Calatrava cross is a symbol of Patek Philippe, but it is rarely printed on the dial – Patek Philippe's proponents see it as a low-key performance.

Regarding the source and meaning of this cross, there are different opinions. There are two common sayings:

(1) The first statement: a combination of the knight's sword and the cross of the priest, also known as the "Caltrava (Calativa) cross." Its origins are: in 1185, the Spanish city of Calatrava was invaded by the Moors, the brave pastor Raymond and the Cavalier Digo Bellaskes led the people to fight against the dead, and finally the Moors Drive away. The priest (cross) and the knight (sword) together become a symbol of solemnity and courage. This symbolizes the spirit of the collaboration between Patek Philippe's two founders Anthony Patek and Jane Julie. This factory logo has been in use since 1857.

(2) The second statement: The Calatrava cross was originally used as a representative of the samurai regiment formed in 1158 to resist the Spanish Muslims. They were left to the ruins of the Calatrava fort, and the samurai logo was adopted by a Geneva watchmaker. The spiritual symbol of this ancient warrior - the lily of the king's room with the four sides of the abstract method, now represents the world's finest timepieces.hublot king power replica

(3) The first statement of everyday is more common than the second. According to the research on the history of Spain, both statements contain some errors.

At that time, the North African Empire (Muwahied Empire) played the role of rule and aggression. The African army invaded the divided Castile and Leon again and again, which made the Christian cause bleak. In 1158, the city of Calatrava was under siege. In a critical situation, the Sito monks of Naval funded the warriors and armed them to fight, thus establishing Spain's first religious knight. This event is the most historic event in the city of Calle Doraba. The Moorish in the first statement is a proper noun. The narrow Moor refers to the Berbers of the North African population. However, people have traditionally used to call the Muslims of medieval Spain and Western and Northern Africa the Moors.

Therefore, it can be said that both statements refer to the same incident, that is, the Muslim army (Moorish) of the Mowahid Empire in North Africa invaded the city of Caledora in 1158, when the Christians organized a religious warrior army to resist the invaders. fighting. At the same time, it can be inferred that the combination of the priest (cross) and the knight (sword) is more logical.







Brand characteristics

(1) In the Far East, there are various versions of the “Top Ten World Watches” that are spontaneously selected by the people. However, no matter what version, Patek Philippe has always been at the top of the list.fake watches for sale

(2) Communication concept: inheritance for the next generation.
Shortly after the establishment of Patek Philippe, the first London Watch Fair was held. Queen Victoria visited the scene and purchased a keyless winding Patek Philippe watch with exquisite design. The Queen’s husband, Prince Bert, also purchased a Patek Philippe’s hunting watch. “Celebrity buys fine products”, through this free advertisement, Patek Philippe has established its aristocratic status. Today, in Patek Philippe's client list, there are 100 kings, 54 queens, as well as celebrities such as Einstein, Curie, Charlotte Bronte, Tchaikovsky and so on.

Despite this, Patek Philippe's advertisements have abandoned its "noble bloodline" and chose ordinary people to be the protagonists. The photographers recorded the warm moments of ordinary mothers and fathers and fathers and sons. "No one can have Patek Philippe, but only for the next." The slogan of this one. It touches humanity's obsession with time and cares for the nature of future generations, and at the same time expresses Patek Philippe's pursuit: "The most complex structure is configured in the most minimalist design." In the world of advertising, this advertisement has been recognized as the most successful luxury. One of the ads, it made a great contribution to the global spread of Patek Philippe watches.

At present, the slogan used by Patek Philippe watches is: "The Patek Philippe watch, the original model, elegant and extraordinary, not only with the side, but also the family style." And "Begin your own tradition".

(3) Patek Philippe and the Geneva Seal
The Geneva Seal is the honour of the watchmakers' dreams and the highest recognition of fine watchmaking technology by Swiss authorities. This imprint was created in Geneva, Switzerland in 1886 and issued by the Swiss government to provide source and manufacturing process guarantees for locally produced timepieces. The standard specifications include twelve absolute technical requirements for movement manufacturing. A watch with the Geneva Seal must first be a mechanical watch and all parts are hand made.buy replicas watch

At present, only Patek Philippe can make all its movements have the Geneva mark, and Patek Philippe is also the only watch manufacturer in Geneva that can complete the entire watchmaking process in the original factory. In fact, 95% of the watches that received the Geneva Seal are Patek Philippe's products.

The Swiss tradition and the most classic manufacturing method is “Seven Geneva traditional watchmaking craftsmanship”, which combines the traditional craftsmanship of designers, watchmakers, goldsmiths, watchmakers, sculptors, porcelain artists and jewelers. Patek Philippe is considered to be the masterpiece of this traditional watchmaking process.

(4) Boutique philosophy
Patek Philippe has always adhered to the principle of heavy weight, heavy work and slow production. There is only one subject, that is, the pursuit of perfection. It is limited production, and now the annual output is only 25,000 to 30,000. The total production of the brand in the past 150 years has only been around 600,000. In the pursuit of perfection, beauty is everywhere, even under the invisible case. Hand-polished joints, corners, and beautiful round textures on the movement are subtle but also finely ground.

It is said that it takes 10 years to train a Patek Philippe watchmaker. A complex Patek Philippe watch requires a skilled watchmaker to make it for two to three years, and a simple styling system will take at least nine months. A watch takes at least five years from design to delivery: four years of research design, nine months of production, three months of assembly and quality monitoring. If tailored, the time required for development will be longer. In addition, Patek Philippe has a secret workshop in Geneva that produces only one watch per year.

Patek Philippe spared no expense in the selection of materials. The early Patek Philippe case was made of sterling silver and 18K gold. Since the 20th century, most of them have chosen 18K gold or even platinum. In terms of watch technology, it has also been in a leading position, with a number of patents. Since its inception, it has obtained 70 patents. From the 1949 to 1979, it has won 40 patents in the 30 years, and its patents are the most famous.richard mille mclaren replica